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課程名稱 |
國際企業導論
INTRODUCTION TO INTERNATIONAL BUSINESS |
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開課學期 |
96-2 |
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授課對象 |
國際企業學系 |
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授課教師 |
李吉仁 |
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課號 |
IB1006 |
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課程識別碼 |
704 11400 |
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班次 |
01 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必帶 |
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上課時間 |
星期一7,8(14:20~16:20)星期三B,C(19:20~21:05) |
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上課地點 |
管二103管一101 |
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備註 |
外系10名限非管院大四學生。
總人數上限：70人
外系人數限制：10人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/962iib |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
The purpose of this introductory course (IIB) is to stimulate students' interests on and understanding of the nature and challenges of developing businesses in an international context. |
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課程目標 |
This course hopes to bridge students to formal learning of respective course subjects and to strengthen their courage to positively engaging in real business activities. |
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課程要求 |
1. Active Listening
2. Relevent Discussion
3. Value-adding Inquiry
4. Constructive Questioning
5. Integrative Conversation |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： by appointment |
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指定閱讀 |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Course Participation |
20% |
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2. |
Group Write-ups (6 GWs) |
30% |
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3. |
Industry Analysis Project |
15% |
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4. |
Business Analysis Project |
15% |
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5. |
Final Examination |
20% |
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週次 |
日期 |
單元主題 |
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第1週 |
2/18,2/20 |
[Mon] Course Orientation
[Wed] Positive Conversation and Learning Engagement |
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第2週 |
2/25,2/27 |
[Mon] IIB1.1: Business as a System
[Wed] Movie Watching: October Sky |
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第3週 |
3/03,3/05 |
IIB1.2: Entrepreneurship and Business |
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第4週 |
3/10,3/12 |
IIB1.3: Industry and Ecosystem |
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第5週 |
3/17,3/19 |
IIB1.4: Ownership Forms and Governance |
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第6週 |
3/24,3/26 |
IIB1.5: Corporate Social Entrepreneurship |
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第7週 |
3/31,4/02 |
IA Project Consultation |
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第8週 |
4/07,4/09 |
[Mon] IIB2.1: Business Operation and Models
[Wed] IIB2.2: Globalization and Specialization |
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第9週 |
4/14,4/16 |
[Mon] IIB2.2: Globalization and Business Growth
[Wed] Business Talk (I) |
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第10週 |
4/21,4/23 |
[Mon] IIB2.2: Globalization and Cluster
[Wed] IIB2.4: Marketing and Culture Difference |
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第11週 |
4/28,4/30 |
[Mon] IIB2.4: Marketing and Culture Difference
[Wed] Business Talk (II) |
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第12週 |
5/05,5/07 |
[Mon] IIB2.5: Challenges to International Expansion
[Wed] Business Talk (III) |
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第13週 |
5/12,5/14 |
BA Project Consultation |
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第14週 |
5/19,5/21 |
[Mon] IIB2.5: Challenges to International Expansion
[Wed] Career Workshop |
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第16週 |
6/02,6/04 |
[Mon] IIB2.5: Challenges to International Expansion
[Wed] IIB2.6: Multinational Corporations & Beyond |
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第17週 |
6/09,6/11 |
Presentation |
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第18週 |
6/16, 6/18 |
[Mon] Presentation
[Wed] Final Examination |
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